Why Your Leads are Frozen!!!
from AIS The Above Industry Standard Podcast Hosted by KHB Construction
In this episode, Ryan Kelly discusses the winter slowdown in the construction industry, exploring its causes and how contractors can mitigate its effects through effective marketing and planning. He emphasizes the importance of understanding the client conversion cycle, implementing robust business systems, and proactive marketing strategies to ensure a steady flow of work even during the slow months. The conversation provides actionable insights for contractors to thrive in a seasonal business environment. Construction employment drops 8-15% every winter. New project inquiries fall 20-30% from November to February. Most homeowners avoid major work during the holidays. Understanding client lifecycle is crucial for marketing. Marketing should begin months in advance of peak seasons. Educating clients on timelines is key to conversions. Seasonal services can help maintain cash flow in winter. Building effective systems is essential for business success. Tracking marketing effectiveness helps refine strategies. Planning ahead is vital to avoid winter slowdowns. Navigating the Winter Slowdown in Construction Mastering Client Conversion Cycles "Don't run discounts. Don't buy work." "You need to know your client lifecycle." "It's a math game, a math game in parameters." 00:00Understanding the Winter Slowdown in Construction 06:59Client Conversion Cycle and Marketing Strategies 15:40Building Effective Systems for Business Success 27:34Planning for Success: The Importance of Strategy
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