Why Your LinkedIn Content Gets Zero Pipeline (And How to Fix It) | Eli Igra Serfaty

LinkedIn is the most misunderstood platform in B2B, and most revenue teams are paying for it in flat pipeline.Eli Igra Serfaty has built his entire practice around LinkedIn, working with clients from early-stage startups to Fortune 500 companies. In this episode, he dismantles the misconceptions that keep B2B teams busy on LinkedIn without generating results.You'll hear why impressions are the wrong metric entirely, how to identify real buying signals buried in your LinkedIn activity, what content formats to mix and why, and why automation tools - including popular engagement pods - can trigger account deletion with zero warning from LinkedIn.Eli also addresses the company page versus personal profile debate with a practitioner's directness: personal profiles carry the organic reach, and teams that activate individual voices consistently outperform those running LinkedIn through a brand account.His advice for where to start: write the post. Stop overthinking it. The format you never use is the only one that loses.If you're investing time or budget in LinkedIn and not seeing pipeline, this episode gives you a clear reset.Follow Eli on LinkedIn to continue the conversation and access his frameworks directly.This episode of Revenue Problem Solvers Podcast is sponsored by Virtual Causeway, B2B demand generation experts. Visit virtualcauseway.com and mention the show for a special rate.