Why your marketing isn't working and how one simple document can fix it

Are you finding that winning new clients is hard? And when you do get a new lead it is often for a poor quality or wrong type of work.This is easily fixable.It's a step that many professional service firm owners miss out when thinking about their marketing or business development as a whole.In this episode, I talk about why so many small firm owners struggle to attract the right kind of clients, even when they’re brilliant at their craft. I share how a clear Client Persona helped me win my biggest piece of work and how you can use the same approach to make your marketing more focused and effective.What you'll learn in the podcast episode:- What a Client Persona really is and why it matters- How to create one that feels real and useful- Why understanding your ideal clients makes your marketing easier- A simple five-step process to define your Client Personas- How to use them to shape your services, pricing, and contentRelated episodes:The introverts guide to networking: https://startuptogrownup.substack.com/p/the-introverts-guide-to-networking?r=l8khyHow to put your marketing on autopilot: https://startuptogrownup.substack.com/p/how-to-put-your-marketing-on-autopilot?r=l8khyFrom 0 to 1000 subscribers in 9 months: my exact playbook: https://startuptogrownup.substack.com/p/from-0-to-1000-subscribers-in-9-months?r=l8khySteal my top idea to consistently generate new business: https://startuptogrownup.substack.com/p/steal-my-top-idea-to-consistently?r=l8khyUseful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpWelcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth ClubEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe