Why Your Marketing Isn’t Working and How to Build a Funnel That Actually Does

Summary:In this episode, Dan Rochon discusses the mechanics of building a functional marketing funnel to eliminate "broke months" for real estate agents. He breaks down the three primary reasons sales goals aren't met: not reaching out often enough, using the wrong message, or targeting the wrong audience. Agents will learn how to transition from manual outreach, like expired listing door-knocking, to automated systems using Facebook and Google Ads. The episode emphasizes that long-term success requires daily discipline and compounding effort rather than "get-rich-quick" schemes.