Why Your Marketing Isn't Working (And How to Know)

Get the free episode guide here   When a client tells Brooklyn she's done everything and 90 days have passed with nothing to show for it, she goes straight into how to measure marketing results and why your marketing isn't working, and the answer is rarely what people assume. In this episode she breaks down every checkpoint a stranger moves through before they become a client, from never having heard of you, to clicking around your website, to downloading a freebie, to finally booking a call, and why looking only at the missing booking means you're staring at the end point while ignoring every step that led there.   Brooklyn shares the website conversion rate benchmarks and AI traffic conversion rate numbers she uses with her own private practice mentoring clients, a standard website conversion rate sits around 2 percent, but people arriving through AI convert at closer to 12 percent, a stronger, higher intent visitor even though there are fewer of them. She also covers the Google search traffic benchmark most new businesses can expect in their first six months, the average email open rate benchmark of 20 percent, and how to track business metrics at every stage of the funnel so you know exactly where things are bottlenecking instead of guessing.   There's a full walkthrough of how Brooklyn builds a freebie lead magnet that converts, the copy, the image, the outcome-focused naming, using her own outcome creator archetype quiz as the working example line by line. She also covers the funnel touch points private practice owners need across a 90 day period, why showing up once a week is forgettable while showing up daily compounds, and why business goal setting from data, not a guess, is what turns tracking into a strategy.   The episode closes with an update on Brooklyn's own business pivot, the freebies, email sequences and systems she's rebuilding behind the scenes right now.   Keywords: why your marketing isn't working, how to measure marketing results, website conversion rate benchmarks, AI traffic conversion rate, Google search traffic benchmark, email open rate benchmark, how to track business metrics, freebie lead magnet conversion, funnel touch points private practice, business goal setting from data   Mini FAQ: Q: How do I know if my marketing is working or not? A: Look at every checkpoint in the funnel, not just the missing booking, awareness, clicks, freebie downloads, email opens, then track where people are dropping off so you know exactly what to fix. Q: What's a good website conversion rate? A: A standard website conversion rate sits around 2 percent, but visitors coming from AI convert far higher, closer to 12 percent, because they arrive with more intent. Q: How many touch points does someone need before they book with me? A: Around 11 touch points across a 90 day period, and showing up daily gets you there and builds recognition far faster than once a week. Q: What makes a freebie convert? A: A clear, outcome-focused title, a strong image, copy that explains what it is and why you made it, and a nurture sequence that follows up so the person feels seen, not just downloaded and forgotten. Q: What's a normal email open rate? A: Around 20 percent is the general benchmark, so compare your own numbers against that before assuming your freebie or your offer is the problem.