Why Your Marketing Isn’t Working And What To Do About It - Episode 39

Marketing isn’t just ads, it’s every single interaction your business has. In this episode of the Mr & Mrs In Business podcast, Chris and Helen break down the truth behind effective marketing, why most businesses get it wrong and how real brand trust is built through consistency, personality and long-form content. From bad habits on airplanes to bad habits on LinkedIn, this episode is part honest rant, part masterclass in what actually works when you’re trying to grow your business. They share how video and podcasting have powered the success of their own two brands, Thread A Pixel and Two Krakens, and why more businesses need to stop chasing likes and start building relationships. They also dig into employee-generated content, brand consistency and the massive mistake many companies make by only posting from their business page. No matter your industry, this episode will show you how your team, your tone and your trust all shape your brand. If you're tired of wasting time on content that doesn’t convert and you want to understand how to use your marketing to actually drive long-term business growth then this one’s for you.