Why Your Marketing Plan Might Be Holding You Back with Olga Denisova

Is your annual marketing plan holding you back? What if there's a more agile way to drive growth while staying laser-focused on what matters?In this episode Karen welcomes Olga Denisova, CMO at GetPhoto.com and a veteran of major tech success stories including Semrush's IPO and Vine's journey to a $15 billion valuation.Olga shares her bold decision to abandon traditional marketing plans in favour of strategic pillars with 30-90 day horizons – an approach that's helping her team stay nimble and responsive to market changes. From creating dedicated testing budgets to building a remote-first culture across global teams, Olga offers practical insights every marketing leader can implement.What You'll Learn in This Episode:✔️ Why traditional annual marketing plans often fail in today's rapidly changing environment✔️ How to implement a strategic pillars approach focused on 30-90 day planning cycles✔️ The importance of creating a dedicated test budget separate from your primary marketing budget✔️ Techniques for building a strong testing culture that drives measurable growth✔️ Why AI implementations should be customer-focused rather than technology-driven✔️ Strategies for marketing leaders to demonstrate clear business value in PLG and SLG environmentsJoin us for this conversation filled with practical takeaways from a marketing leader who's leading global teams and driving growth through a test-and-learn approach that might just revolutionise how you think about marketing strategy.Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk