Why your marketing strategy needs to evolve along with your startup -- Vinay Patankar, CEO at Process Street

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMORE FROM PROCESS STREETProcess Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures. Learn more at process.stReach out to Vinay at twitter.com/vinayp10GUEST BACKGROUNDVinay Patankar is the CEO of Process Street. Manage employee onboarding, workflow automation, checklists, the team’s handbook & more with Process Street’s modern management platform.MAIN INSIGHTContinuously learn and evolve as your company grows and scales by strategically adding on new marketing channels. TOPICS WE COVER IN THIS EPISODEEarly days of entrepreneurship and how he founded Process StreetWhy does your marketing strategy need to evolve along with your companyWhen to find the next channel or marketing strategyCommon signs of a declining channelHow to encourage a learning culture in your teamWhat to do to a deteriorating channelCommon pitfalls in finding a new marketing channel and strategyHow to avoid burning money when it comes to finding a new marketing channel KEY TAKEAWAYSSystems and processes are key pieces of building and scaling a businessProcesses and systems need to be deployed once a business needs to scaleDo not overestimate the scalability of a particular channel or strategyInvest early in testing new marketing channels and strategyAll marketing channels will eventually deteriorateTwo ways to grow your customer:Unlock new channels to drive more peopleImprove the customer journey to drive growth PRACTICAL STEPSAnalyze customer journeyFind the low-hanging fruit and the most efficient channelFind a new channel to run experiments and only do micro testingCreate a good system for analyzing experimentsExecute the campaign properly TIPS FOR SUCCESSDo micro tests to limit risksEncourage proactive learning in your teamGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast