Why Your Marketing Tools Are Failing: The Hidden Cost of Scaling Without Proper Attribution

In this episode, Paul Hurley shares hard-earned wisdom on why scaling isn't just about "stepping on the gas." Learn why hitting $10M ARR is just the beginning, and why the infrastructure you build next can make or break your company's future.Key topics:- Why what got you to product-market fit won't get you to scale- The critical $21M+ media spend threshold and necessary team structure- How to bridge the CMO-CFO divide with proper attribution- Real-world case study: Making million-dollar decisions with 90% confidence- The true cost of flying blind: Why proper data infrastructure is non-negotiableWhether you're approaching Series B or already scaling, this episode reveals why today's market leaders aren't just the ones with the best products—they're the ones who built the right infrastructure early enough.