Why Your Media Buying Strategy Is Killing Your Brand

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.Connect With: Henry Innis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published May 24, 2024

Embed this episode

Attribution link and audio player

What this episode covers

Henry Innis, Co-Founder at Mutinex, discusses Why Your Media Buying Strategy is Killing Your Brand.

Distinct summary based on available episode metadata or transcript content.

NOW PLAYING

Why Your Media Buying Strategy Is Killing Your Brand

0:00 11:13

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of MarTech Podcast ™ // Marketing + Technology = Business Growth?

This episode is 11 minutes long.

When was this MarTech Podcast ™ // Marketing + Technology = Business Growth episode published?

This episode was published on May 24, 2024.

Can I download this MarTech Podcast ™ // Marketing + Technology = Business Growth episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!