EPISODE · Jun 5, 2026 · 10 MIN
Why Your Mobile Checkout Abandonment Rate Is Higher Than You Think
from The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy · host Fexingo
Lucas and Luna dig into mobile checkout abandonment — specifically the hidden friction that costs merchants 70 percent of potential revenue. They break down why desktop conversion best practices fail on small screens, how a single extra field can cost 12 percent of sales, and why the average order value on mobile is actually higher when the flow is right. Using concrete examples from a DTC brand that cut abandonment by 22 points with three specific changes, they show listeners exactly where to look in their own checkout. No fluff, no generic advice — just the numbers and the fixes. #MobileCheckout #AbandonmentRate #ConversionOptimization #DTC #UX #CheckoutFlow #Marketing #FunnelStrategy #Ecommerce #CartAbandonment #MobileFirst #PaymentFriction #LoadingSpeed #FormOptimization #BuyMeACoffee #AdFreePodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Lucas and Luna dig into mobile checkout abandonment — specifically the hidden friction that costs merchants 70 percent of potential revenue. They break down why desktop conversion best practices fail on small screens, how a single extra field can cost 12 percent of sales, and why the average order value on mobile is actually higher when the flow is right. Using concrete examples from a DTC brand that cut abandonment by 22 points with three specific changes, they show listeners exactly where to look in their own checkout. No fluff, no generic advice — just the numbers and the fixes. #MobileCheckout #AbandonmentRate #ConversionOptimization #DTC #UX #CheckoutFlow #Marketing #FunnelStrategy #Ecommerce #CartAbandonment #MobileFirst #PaymentFriction #LoadingSpeed #FormOptimization #BuyMeACoffee #AdFreePodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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Why Your Mobile Checkout Abandonment Rate Is Higher Than You Think
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