Why YOUR Music Doesn’t Get Placed (Sync Agent Explains)![033026]

Why isn’t your music getting placed...even when it sounds good? In this episode of TAXI TV, I’m joined by sync agent Jim Thacker, who started out as a TAXI member and now represents music for placements in film, TV, and media. Having worked on both sides of the business, Jim shares what actually happens after you submit your music and why some tracks move forward while others don’t. We cover: • What makes a track “representable” vs. just “good.” • The difference between music that gets signed and music that actually gets placed • How sync agents pitch music to supervisors behind the scenes • Why strong tracks still get passed over • Why does he often not listen to music when people send it directly And we take a deeper look at how AI is starting to impact the sync world: • Why many sync agents and libraries aren’t using AI-generated music (yet) • How TV networks, film studios, and advertisers currently view AI music • Why AI is being used in some parts of the music industry, but not in others • What this means for composers right now If you’re trying to get your music placed in film, TV, or media, this conversation will give you a clearer picture of how the business really works and what you can do to improve your chances. About TAXI: TAXI is the world’s leading independent A&R company, helping songwriters, composers, artists, and producers connect with music libraries, music supervisors, publishers, and record industry decision-makers since 1992.