Why Your New Market Strategy is Probably Doomed (And How to Fix It) with David Solomon

Guest: David Solomon, Fractional Chief Revenue Officer & McGill University LecturerEver wonder why so many companies crash and burn when entering new markets? (Looking at you, Target Canada!)In this episode, David Solomon reveals the shocking truth: most businesses fail because they forget there are actual humans on the other side of their expansion plans. Who knew? 🤷‍♂️You'll discover:Why moving from California to New York is harder than you think (spoiler: it's not just the bagels)The three critical questions every company ignores before expandingWhy surveys lie to you (and your customers don't mean to)How Jeff Immelt showed up CEOs everywhere by actually visiting customersWhy cold emails are the business equivalent of shouting into the voidDavid drops truth bombs about why that "plug-and-play" market expansion strategy is setting you up for failure, and shares the surprisingly simple (but not easy) approach that actually works.Bottom line: Whether you're B2B or B2C, business is really H2H - Human to Human. Stop treating new markets like a copy-paste operation and start treating them like the relationship-building adventure they actually are.Perfect for founders, sales leaders, and anyone tired of watching their market expansion budgets disappear faster than free donuts in an office break room.===You can connect with David Solomon here:www.serogrowth.comhttps://www.linkedin.com/in/davidsolomon13/You can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauPlease like, subscribe, and share this episode with somebody you care about!