EPISODE · May 29, 2026 · 8 MIN
Why Your Newsletter Needs a Metrics Dashboard Not Just a Growth Number
from The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business · host Fexingo
Lucas and Luna dive into the overlooked art of newsletter performance measurement. Using the case of a mid-size B2B newsletter that increased revenue 40% by focusing on engagement metrics over subscriber count, they break down which numbers actually matter: open rate decay curves, click-to-conversion ratios, and list churn rate. They also discuss why most newsletter writers get stuck on vanity metrics and how to build a simple dashboard that drives real decisions. Expect concrete numbers, a live example, and actionable advice for anyone running a newsletter today. #NewsletterMetrics #EmailMarketing #EngagementRate #OpenRate #ClickThroughRate #ChurnRate #NewsletterGrowth #MarketingAnalytics #B2BMarketing #SubscriberGrowth #VanityMetrics #EmailAnalytics #NewsletterStrategy #FexingoBusiness #BusinessPodcast #Marketing #EmailList #DataDrivenMarketing Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Lucas and Luna dive into the overlooked art of newsletter performance measurement. Using the case of a mid-size B2B newsletter that increased revenue 40% by focusing on engagement metrics over subscriber count, they break down which numbers actually matter: open rate decay curves, click-to-conversion ratios, and list churn rate. They also discuss why most newsletter writers get stuck on vanity metrics and how to build a simple dashboard that drives real decisions. Expect concrete numbers, a live example, and actionable advice for anyone running a newsletter today. #NewsletterMetrics #EmailMarketing #EngagementRate #OpenRate #ClickThroughRate #ChurnRate #NewsletterGrowth #MarketingAnalytics #B2BMarketing #SubscriberGrowth #VanityMetrics #EmailAnalytics #NewsletterStrategy #FexingoBusiness #BusinessPodcast #Marketing #EmailList #DataDrivenMarketing Keep every episode free: buymeacoffee.com/fexingo
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Why Your Newsletter Needs a Metrics Dashboard Not Just a Growth Number
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