Why Your Offer Isn’t Selling (And How to Fix That)

This episode is 100% for you if you’re an online coach who’s struggling to sell their programs + services and is looking for simple solutions that WORK (and can be applied right away).Today, I’m shining a light on the 5 main reasons your offer isn’t selling and debunking the myth that a bigger audience = more sales.You’ll find out why niching down + showing up as a true expert is more essential than ever, how to create a clear marketing argument, why you MUST prove the true value of your offer if you want to sell, and MUCH more.Ready to find out what it *really* takes to stand out + SELL in today’s marketplace? Let’s dive in.In this episode, I cover:Why MOST people are struggling to sell (hint: it’s NOT because your audience is too small) [5:20]The importance of promoting and pitching your offer OFTEN + CLEARLY on social media if you want to make sales [8:05]How to determine if *you* are promoting your services in a way that will help you get clients [10:10]Why you need the RIGHT people in your audience (and how to attract them) [11:50]The reality that sales will suffer – or be nonexistent – if your audience doesn’t view you as a trusted authority figure [15:40]What can happen when your messaging or marketing argument aren’t clear, cohesive or enticing enough [20:10]Why niching down and showcasing/demonstrating your expertise is ESSENTIAL for success as an online coach [22:40]Delivering your marketing argument with confidence [25:00]Portraying the VALUE of your offer – or showing why it’s worth the $$$ [30:20]Why selling in today’s marketplace requires coaches to paint a picture for potential clients [35:05]Another example of why social media audience size really does NOT matter when it comes to sales [37:15]The deep-dive approach I take as a business coach to help my clients level up their sales + marketing [38:30]Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214