Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses Can Build Trust Without Existing Reviews (#314)

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business.  We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.  Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak  Topics discussed in this episode: Why online reputation management is crucial for eCommerce businesses (Trust from search to checkout). Biggest challenges in building trust for eCommerce (Collecting reviews, handling negative reviews). Different types of review platforms (Open vs. Verified) and their impact.Importance of video reviews and how to incentivize them. How Google handles reviews (Google My Business, Review Aggregation, Product Reviews). How to deal with negative reviews (Responding strategically, turning them into positives). Key metrics to track for online reputation (Star Rating, Recency, Review Volume). Why privacy matters when using customer reviews for marketing. Strategies for new businesses to get reviews quickly (Multiple survey requests, video reviews). Their book "Reputation King": A guide to online reputation management. Links & Resources Website: https://www.shopperapproved.com/ Landing:  https://reputationking.com/coffeebreak  LinkedIn: https://www.linkedin.com/in/duanesprague/  Facebook: https://www.facebook.com/shopperapproved/ Get access to more free resources by visiting the podcast episode page att.ly/xNi_0  Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!  Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/