Why Your "Perfect" Content Isn't Working (Do This Instead) w/ Courtney Johnson episode artwork

EPISODE · Jul 23, 2025 · 26 MIN

Why Your "Perfect" Content Isn't Working (Do This Instead) w/ Courtney Johnson

from Creators Are Brands · host Tom Boyd

In this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive approach to building authentic content that actually converts.KEY INSIGHTS:• Why "good content is bad content" and perfect videos are actually hurting your growth• How to overcome analysis paralysis and start posting imperfectly to reach great content faster• Why LinkedIn is the easiest platform to succeed on (less than 1% post weekly = instant top 1% status)• The "phone notes method" for capturing million-dollar content ideas during everyday moments• Why the "Open to Work" banner has a negative effect on your negotiation power and looks desperate• How to repurpose the same content 10 different ways instead of constantly creating new ideas• LinkedIn's secret prioritization of vertical video content from other platforms (straight from LinkedIn HQ)Whether you're stuck in perfectionist paralysis, struggling to choose a platform, or wondering why your polished content isn't performing, this conversation will flip your entire content strategy upside down. Courtney proves that authenticity beats production value every single time.ABOUT COURTNEY JOHNSON:Courtney Johnson is a content creator, LinkedIn strategist, and founder of "Level Up on LinkedIn" cohort. Known for her hot takes that cut through social media BS, she helps creators build authentic personal brands without the perfectionist trap. Her newsletter and content focus on practical strategies for sustainable content creation.#ContentCreator #LinkedIn #ContentStrategy #CreatorEconomy #SocialMediaStrategy #ContentCreation #LinkedInStrategy #CreatorTips #ContentMarketing #PersonalBrand #CreatorMindset #SocialMediaTips #ContentPlanning #CreatorAdvice #LinkedInGrowth

In this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive approach to building authentic content that actually converts.KEY INSIGHTS:• Why "good content is bad content" and perfect videos are actually hurting your growth• How to overcome analysis paralysis and start posting imperfectly to reach great content faster• Why LinkedIn is the easiest platform to succeed on (less than 1% post weekly = instant top 1% status)• The "phone notes method" for capturing million-dollar content ideas during everyday moments• Why the "Open to Work" banner has a negative effect on your negotiation power and looks desperate• How to repurpose the same content 10 different ways instead of constantly creating new ideas• LinkedIn's secret prioritization of vertical video content from other platforms (straight from LinkedIn HQ)Whether you're stuck in perfectionist paralysis, struggling to choose a platform, or wondering why your polished content isn't performing, this conversation will flip your entire content strategy upside down. Courtney proves that authenticity beats production value every single time.ABOUT COURTNEY JOHNSON:Courtney Johnson is a content creator, LinkedIn strategist, and founder of "Level Up on LinkedIn" cohort. Known for her hot takes that cut through social media BS, she helps creators build authentic personal brands without the perfectionist trap. Her newsletter and content focus on practical strategies for sustainable content creation.#ContentCreator #LinkedIn #ContentStrategy #CreatorEconomy #SocialMediaStrategy #ContentCreation #LinkedInStrategy #CreatorTips #ContentMarketing #PersonalBrand #CreatorMindset #SocialMediaTips #ContentPlanning #CreatorAdvice #LinkedInGrowth

NOW PLAYING

Why Your "Perfect" Content Isn't Working (Do This Instead) w/ Courtney Johnson

0:00 26:46

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Big Old Life: Heather Blackbird interviews people on planet earth. Heather Blackbird loves asking questions. This podcast is a learning experience. Join me, Heather Blackbird, as I talk to people about their lives. Frequency of new episodes is a little all over the place and I'm learning as I go. Big Old Life is a small way of talking about the vastness of life, one person at a time. If you are reading this or found this podcast it's probably because someone you know gave you a link to it. :) Explicit Creativity Threads Life w/ Mr Benja Mr Benja Welcome creatives! These are discussions, thoughts, case studies, interviews, and lessons about how our creativity relates to life. The host, Mr Benja, is a former video game programmer / designer for Rockstar Games, Sony Santa Monica, The 3DO Company, and others, as well as a fine artist. -- Be sure to check out the website for more. Explicit The Uncaged Pod Jess MacMillan The Uncaged Pod is the podcast for bold, soul-led women who are ready to break free from the cages of perfectionism, people-pleasing, and limiting beliefs. Hosted by Jess MacMillan, mama, keynote speaker, and women's empowerment advocate, this show delivers raw conversations, powerful insights, and unapologetic truths that will inspire you to reclaim your voice, rewrite your story, and rise with unstoppable confidence.Each week, Jess and her guests dive into topics around leadership, personal growth, entrepreneurship, and motherhood, offering real-life strategies, soulful reflections, and empowering stories to help you lead, live, and love uncaged.Whether you're an entrepreneur, a creative, or a woman who’s remembering who she really is, The Uncaged Pod is your invitation to step into your power and live life on your own terms. Explicit Anti-Aging Hacks Faraz Khan Welcome to Anti-Aging Hacks podcast, where you take control and improve your body and mind so you look and feel young, have high energy and focus, and have the tools to live a long and healthy life. Anti-Aging Hacks was born out of a quest to slow down Faraz Khan's parents aging so he could spend more quality time with them. It then evolved to learning about tactics he could apply to slow down his own aging and live a long healthy life.Faraz Khan interviews the top health, anti-aging, longevity, and biohacking experts in the world to bring you the tips and tricks you need to easily look and feel your best, upgrade your energy and focus, boost your confidence, and live a long and healthy life.Faraz tries all these techniques on himself so he can tell you stories of personal experiences that can help you make your own decisions regarding your health and longevity. Just 10 years ago, it was impossible to slow down aging. Now it's not only possible for cheap, but we are close to revers Explicit

Frequently Asked Questions

How long is this episode of Creators Are Brands?

This episode is 26 minutes long.

When was this Creators Are Brands episode published?

This episode was published on July 23, 2025.

What is this episode about?

In this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive...

Can I download this Creators Are Brands episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!