Why Your Podcast Need A Website w/J Rosemarie Francis

This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts. I also cover the benefits of owning a podcast website, including email collection, SEO optimization, and brand uniformity. Additionally, I give a brief review of different platforms for creating podcast websites, weighing their pros and cons, and providing actionable steps for improving your podcast's online presence. Key TakeawaysIf your podcast links are broken, it negatively impacts audience reach.A dedicated website is essential for every podcast.Your podcast website serves as a central hub for your audience.Email collection is critical to build connection with your audience.SEO optimization can enhance podcast discoverability.A uniform brand image is vital for attracting sponsors.PodPage offers a user-friendly platform for podcasters.Host-provided sites are limited but useful for beginners.Regularly audit your links to avoid dead ends.A branded website fosters trust and audience loyalty.Tools MentionedPodMatch surveyWordPress (self-hosted and free)PodpageBuzzsproutCaptivate FMNamecheapGoDaddySiteGroundConvertKitWooCommerceMicrosoft ClarityBugging out about some aspects of podcasting? Don't waste time spinning your wheels. Book a free call with me and ask me anything. Book a call here now!Follow this podcast and subscribe to @ToolsofthePodcastTrade on YouTube. Thanks.Send us a textSupport the show===================================== 👉Helpful Resources: Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-awayStart Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guideJoin my Substack: https://bit.ly/3DJAbkoLearn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challengeShop Podcast Microphones: https://amzn.to/3Rvz4c7Podcast hosted by BuzzsproutDisclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost. Get full access to Tools of the Podcast Trade at toolspodcasttrade.substack.com/subscribe