Why Your PR Plan is Gathering Dust… and How to Fix it

Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone.  Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it. You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns. Michelle also shares insights on the rising importance of personal branding, the evolving media landscape with AI-driven searches, and how companies can effectively identify and reach their target audiences. Listen For06:02 The Wrong Metrics: What NOT to Track in PR 07:39 Common Mistakes in Evaluating PR Success 11:03 The Rise of Personal Branding in PR 13:06 How AI is Changing PR and Searchability 14:34 Finding Your Audience in a Fragmented Media Landscape 15:49 Why Trade Publications Matter More Than Ever 18:23 How Leaders Can Lend Their Voice to PR Without It Eating Up Their Time 19:34 Answer to Last Episode’s Question From Guest Kendall BreitmanGuest: Michelle GarrettWebsite | Email | X Michelle’s book B2B PR That Gets Results Rate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show