Why your Practice Exit Strategy Should Include a Marketing Plan, with Grace Rizza

How should you think about marketing your dental practice if considering a sale in the next 3-5 years? Grace Rizza, CEO of Identity Dental Marketing discusses that topic in this episode. Grace is the CEO and founder of Identity Dental Marketing. She's guided the growth of more than 1,500 dental practices since founding her company in 2009. Among the topics Grace and Shawn discuss: Why new patient flow matters when it comes time to sell. Branding advice for a dentist practice owner planning to sell in the next 1-5 years. How to market a practice for growth while a dentist is seeking to cut back on hours.Grace is known for her candor and relatable demeanor, and it shines through in this interview. Her speaking style is engaging and lighthearted. In addition, Grace is the host of the Facebook Group and Podcast "Dentistry's Growing with Grace" where she shares businessdevelopment solutions almost daily.As a reminder, you can get all the information discussed in today’s conversation by visiting our website dentistexit.com and clicking on the Podcast tab.  ---------------------------------------More information about Grace Rizza and her work within the dental industry:Company Website: identitydental.com Facebook Group: facebook.com/groups/DentalMarketingWithGrace Podcast: gracerizza.com/podcast -------------------------------------Dentist Exit Planning Resources:Website: dentistexit.comSchedule a Discovery Meeting with ShawnSign-Up for Dentist Exit Email Newsletter----------------------------------------------Follow Dentist Exit on Social Media:Facebook Group for DentistsInstagramLinkedIn