Why Your "Problem Customers" Aren't the Problem

What if the customers you secretly wish would just "figure it out" are actually your biggest growth opportunity?Most course creators and online business owners design products for people like themselves, the self-starting 2% who don't need hand-holding. But that leaves 16% of potential customers underserved, not because they're the wrong fit, but because the experience wasn't designed for them. In this episode, Andrea and Susan dive into Compassionate Reach, the second framework in their human-centered business approach, and reveal why this might be the most personally challenging (and rewarding) work you'll do.In this episode, you'll learn:Why the bell curve of customer achievement matters for your business growthThe surprising connection between your own feelings of inadequacy and better product designHow Andrea used her health journey struggles to innovate for 75-year-old tech-challenged membersThe difference between cheerleading, shaming, and true compassion in customer communicationTactical email strategies that use accountability with humor instead of making customers feel badWhy post-purchase is still "sales mode" and what that means for retentionConnect with us and watch video episodes at:wearehumanshow.com