Why Your Referral Program SUCKS and How to Fix It!

Think about this scenario: You’ve just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is asking for referrals. It feels like a slap in the face, doesn't it?It seems they never truly valued you but only saw you as a stepping stone to their next customer. This is why most referral programs seriously miss the mark — they end up irritating new customers right from the start.So, if that’s you, it's time to hit pause and reconsider your approach.After all, you haven't delivered on your promises right after a sale, yet you're asking someone to recommend your gym without giving them any reason.Instead, your focus should be on building a lasting relationship rooted in trust. Once you develop that bond, you can confidently ask for referrals.In this episode, Tim and Randy reveal their standout referral program that's been tried, tested, and proven to work.They’ll also show you how to create loyalty and incentive referral programs based on clients' core values that are not only effective but also more affordable than you'd think.Tune in!Key Takeaways:Intro (00:00)Where you’re going wrong with your referral program (01:10)The importance of building relationships (03:43)Past experiences with incentive-based referral programs (05:42)A loyalty referral program that works (07:36)Understanding your client's core values (11:06)Recap (17:24)Additional Resources:- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!