Why your research needs a “thinking cave” with Sarah Kling

Sarah Kling from Amazon explains how her team uses generative AI to scale global insights without losing the human touch. She highlights how she went from initial skepticism to using internal tools for massive data sets. The conversation covers the necessity of human rigor to prevent hallucinations and explains why the thinking cave is essential for quality. Sarah also details the evolving nature of consumer privacy and describes what the next phase of interlinked enterprise workflows might look like for the industry.