Why Your Sales Process Isn’t Working (And What to Do Instead) with Kyle Muska

This episode is a no-fluff masterclass in sales, content, and scaling your coaching business the smart way. I’m joined by Kyle Muska - fitness coach turned business mentor, who’s built a thriving online company, gone all-in on personal brand marketing, and isn’t afraid to call out the BS that holds most people back.We chat about what it really takes to grow a high-converting business in 2025, why “just post content” isn’t a strategy, and how to sell without sounding like a sleaze.Kyle breaks down:The psychology behind high-converting sales calls (and where most coaches go wrong)How to structure your pricing and offers for real growth not burnoutThe truth about being polarising in your content (and how it helps your brand)The difference between nurturing and noise, and how to make your organic content actually workWhy “I can’t afford it” is rarely the real objection (and how to handle it like a pro)If you’ve been stuck undercharging, overthinking, or scared to sell, this one’s your sign to shake things up.You can find Kyle here.