Why Your Startup’s Future Depends on Its Story with Kathleen Lucente, CEO of Red Fan Communications

In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech.Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue engine by crafting a compelling story that breaks through silos, builds trust, and drives real business outcomes.We explore:Why most startups misunderstand PR and how to fix itThe difference between experts and true thought leadersThe role of narrative in M&A, IPOs, and fundraisingWhy memory-bait beats clickbait in the AI eraHow internal comms can make or break growthIf your startup is scaling and you think “we’ll get to brand later,” think again.