Why Your Target Audience is Too Broad

"You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of generating new leads and new business.Check out the Go Fungal podcast at fungimedia.com/podcast You can find Margie on LinkedIn at linkedin.com/in/marjorieagin