Why Your Website Needs The 5 W’s

Get a trial month of hims for just $5 today right now while supplies last. Go to forhims.com/taiVisit netsuite.com/tai to download your FREE guide, “Seven Key Strategies to Grow your Profits”Check out lightstream.com/tai to learn about your best loan ever.Go to lumen5.com/tai and you’ll get 50% off your first month. “It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez(click to tweet)Marketing is storytelling. And the core of storytelling is simplicity. Take Apple for example. If you visit their website, you will find they are driving you to one product. If you visit an Apple store, the directions are simple: browse. At each customer touchpoint of their business, they are delivering a simple message for you to understand and absorb. On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez(click to tweet)Points to Keep In MindScientific studies use babies to remove societal influence/bias from the experimentDon’t use stock photography in your marketing materialsLook at the Kardashians for influence on story and relatabilityPeople lie, but numbers don’t Use case studies on your website (ex: weight loss before/after photos)Answer the Who/What/Where/When/Why of your business on your websiteImplement urgency into your product messagingAnalyze minutes watched instead of views when interpreting your video contentConfucius said: “The man who chases two rabbits catches none.” Follow Jay Samit to learn about internet disruptionPosition the messaging to answer why the customer should careLearn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.