EPISODE · Feb 8, 2026 · 4 MIN
Why You're Always Optimizing | Chris Malta's EBiz Insider Podcast
from Chris Malta's EBiz Insider Podcast · host Chris Malta | 30+ Years In Online Business
Optimization has a great cover story. It sounds smart. It sounds disciplined. It sounds like what serious business owners do when they're "dialing things in." And yet somehow, a lot of sellers spend months optimizing while the business stays exactly where it was.
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Why You're Always Optimizing | Chris Malta's EBiz Insider Podcast
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