Why You're Losing Sales You Should Be Winning

Most salespeople think they lost the deal because the prospect didn't have the money, wasn't ready, or found something cheaper. Ray Higdon says that's almost never the real reason. In this solo episode, Ray draws on decades of reviewing thousands of sales conversations to expose the one thing that kills more deals than anything else: failing to expand the prospect's problem. Here's the truth Ray lays out. Most people come to you with a "it'd be nice" problem. It'd be nice to make more money. It'd be nice to quit their job. And people with "it'd be nice" problems don't buy. Your job isn't to pitch harder or follow up more aggressively. Your job is to ask the right questions and help them feel the weight of what staying stuck is actually costing them. Ray shares the story of a client who owed $70,000 to the IRS and refused to invest another dime, right up until Ray helped him see that scraping and saving wasn't going to solve a big problem. That client hired Ray for $30,000, launched a six-figure campaign, paid off the debt, and kept going. That's what expanding the problem looks like in real life. If you want to close more sales without being pushy or salesy, this one is worth your full attention. 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them. Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you! Ray Higdon More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com