Why You're Measuring Ad Spend Wrong—and How to Fix It! | Gabriele Franco

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔  The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!In this episode of the Efficient Spend Podcast, Gabriele Franco, CEO and co-founder of Cassandra, discusses the evolving landscape of Marketing Mix Modeling (MMM). He shares insights from his journey in developing tools that democratize complex marketing analysis for non-technical marketers. Gabriele explains the impact of iOS 14, the challenges of media allocation, and how modern MMM tools can guide strategic decision-making for brands, enabling them to optimize their marketing spend with precision and confidence.About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.About the Guest: Gabriele Franco is the CEO and co-founder of Cassandra, with extensive experience in performance marketing, managing over €12 million in advertising investments. He is passionate about making advanced marketing mix modeling accessible to non-technical marketers, helping businesses optimize their media spend.VISIT OUR WEBSITE: https://www.efficientspend.com/CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/CONNECT WITH GABRIELE: https://it.linkedin.com/in/gabriele-franco-hybridaEPISODE LINKS:https://mmm.cassandra.app/#howitworkshttps://www.meta.com/businesshttps://www.nielsen.com/news-center/https://www.kantar.com/expertise/advertising-media-prhttps://github.com/facebook/prophet