Why You're Never Starting From Zero

In this episode, Amy Evans interviews Ali Rizacos to explore her journey from Salesforce sales leadership to coaching and personal branding mastery. They discuss overcoming imposter syndrome, the power of storytelling on LinkedIn, and strategies for building a personal brand that opens new career opportunities.Alli Rizacos spent eight years at Salesforce, mostly in sales and sales leadership, in the Toronto office. While there she went through the existential crisis so many high performers feel, found coaching, and realized it was the thread that had run through her whole life. In 2021, in the depths of the pandemic, she left corporate to start her coaching business, beginning as an imposter syndrome coach for sales leaders. As her own LinkedIn-driven success grew, her clients asked her to teach them, so in December 2023 she pivoted overnight to coaching sales leaders on building their personal brand and coaching business on LinkedIn. She runs her entire business through LinkedIn alone, no ads, no other platforms.Key Topics:- Overcoming imposter syndrome- Building a personal brand on LinkedIn- Strategic career pivots and startoversEpisode Chapters:00:00 Introduction to Women in Sales Leadership Podcast00:29 Meet Ali Rizacos: A Journey from Salesforce to Coaching03:10 The Transition from Sales Leadership to Coaching06:50 Building a Coaching Business: Overcoming Imposter Syndrome09:34 The Power of Personal Branding and Starting Over12:55 Unlearning Perfectionism: Embracing Imperfections16:17 Navigating Life Changes and Building Community19:34 Leveraging LinkedIn for Career Growth23:24 The Importance of Personal Branding in Sales26:33 Overcoming Corporate Ownership Mentality29:43 Effective LinkedIn Strategies for Sales Leaders33:02 Traveling and Building Community as an Entrepreneur40:05 Conclusion and Resources for Further LearningWork with Amy: amyevanscoaching.com/workwithmeBook your complimentary career planning call: amyevanscoaching.com/workwithmeFollow the show: Apple Podcasts: https://podcasts.apple.com/us/podcast/women-in-sales-leadership/id1765026855Spotify: https://open.spotify.com/show/0lnzIwlqDzxFTA4KllGfWW