Why You’re Still the Best Kept Secret in Your Industry w/ Lyndsey Akers

You’re showing up, creating content, doing the work, so why do you still feel invisible in your industry?In this Business Chaser episode, Lyndsey Akers breaks down what actually gets people featured, booked, and seen. It’s not the most qualified people winning these opportunities. It’s the ones who are positioned clearly, tell better stories, and understand how credibility is built through earned media.She also unpacks what’s changing right now with AI and why visibility is no longer about how often you post. It’s about where you show up and who is validating your expertise. From trust transfer to editorial authority, this episode breaks down what’s actually driving growth and what’s been keeping you stuck instead. So if you’ve been doing everything “right” but still feel like the best kept secret, this will help you see what’s missing and how to start getting in the right rooms.Connect with Lyndsey:Instagram: @lyndseyakersLinkedIn: @lyndseyakersChapters:00:25 Why being good isn’t getting you featured 01:25 What actually gets people chosen for opportunities02:25 The difference between branding and credibility03:25 Why your story matters more than your resume04:25 Why specificity wins in crowded markets05:25 How AI is changing visibility and attention06:25 Why earned media is more valuable than ever07:25 How PR impacts AI search results08:25 Why magazine features still matter09:25 The long-term impact of digital media features10:25 Why podcasts are powerful for visibility11:25 How speaking builds authority quickly12:25 Where to start with PR opportunities13:25 Why awards are an underrated strategy14:25 How editorial calendars can work in your favor15:25 Why most pitches get ignored 16:25 The mindset shift behind getting featured Upcoming Events:Chicago Retreat - July 14-16, 2026 - https://laurennajar.myflodesk.com/iid9wbr2ycNapa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.