Why You're Undercharging (And How to Fix It) episode artwork

EPISODE · Feb 9, 2026 · 13 MIN

Why You're Undercharging (And How to Fix It)

from Staying Solo

Most pricing advice says, "Just raise your rates." If it were that simple, you would've done it already. Undercharging isn't the problem; it's the symptom. In this episode, we're digging into why your pricing stopped working and how to fix it without guesswork. Topics discussed in this episode include: Why "just raise your rates" misses the real problem. How undercharging shows up after your business has already changed. The hidden pressure points keeping your pricing stuck. The cost of continuing to undercharge. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  If you enjoyed today's episode, please: Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Episode metadata supplied by the publisher feed · Published Feb 9, 2026

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Why You're Undercharging (And How to Fix It)

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