Why YouTube Is a Serious B2B Lead Channel (And How to Use It Properly)

Louise Brogan is joined by Luke Sherran, owner of digital marketing agency Falcon Digital, to make the case that YouTube is no longer optional for B2B businesses. With over a billion views across his channels, Luke breaks down why most B2B companies are using YouTube wrong — creating bottom-of-funnel content when they actually need awareness — and what to do instead.They cover how to turn viewers into leads, why view counts aren't the most important metric, how YouTube and LinkedIn can work together as a content system, and the real time commitment businesses should expect when starting a channel.Whether you're just considering YouTube or you've already started and stalled, this episode gives you the practical framing to make it actually work for your business.