Why Zocalo Replaced "Manager" with "Director" in Every Job Title │ Clover Sharpe, VP of People & Brand Experience at Zocalo Community Development

Clover Sharpe holds one of the more unusual seats in multifamily. After over two decades in the industry, she’s now the VP of People & Brand Experience at Zocalo Community Development, a Colorado-based real estate developer. She initially began in learning and development training onsite teams, but now has ownership across people, brand, and technology adoption under one role. Jacob Kosior and Clover get into why Zocalo removed "manager" from every onsite leadership title and replaced it with "director," the mentorship program that helped one of her properties cut turnover from 36% to 13%, and why she thinks resident retention comes down to details as small as knowing a resident's dog's name. They also talk about what she believes actually separates the leaders and innovators moving multifamily forward, and her hot take on using AI as a thinking tool. This episode was recorded live at TechCon with the Apartment Association of Metro Denver.In this episode: 01:08 - This or That 02:06 - Her role: people, brand, and technology under one seat 03:09 - Why brand isn't the logo 05:02 - The hospitality bar for resident retention 08:31 - The real root cause of multifamily turnover 11:59 - Building the next generation of leaders before promoting them 15:23 - What changed when technology adoption became her job too 20:51 - The one trait she sees across every strong leader 22:52 - Her AI hot takeNew episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI. 🔗 Learn more: https://meet.eliseai.com/4nSeP7b