Why Zwift Backed A Women's Tour de France with Kate Veronneau

We are at an important cross roads in cycling. For a long time Women's cycling has been the lesser sibling, receiving a fraction of the prize money, opportunities and media attention. This week marks a line in the sand. Le Tour de Femme avec Zwift has been running all week and its a runaway success.  Today I chat with one of the key figures in Zwift, Kate Veronneau. Kate tells us what motivated the partnership and why Zwift is betting big on the girls.  Support this podcast by buying me a beer https://www.patreon.com/anthony_walsh For coaching inquiries https://www.roadmancycling.com Follow my journey on Strava https://www.strava.com/athletes/145186 Follow us on Instagram https://www.instagram.com/roadman.cycling Follow us on LinkedIn