Wi2022 Strategic Planning Series Part 2: Developing a Marketing Strategy

from BookED · host American Booksellers Association

From the Archive: Recorded virtually on March 23, 2022 for Winter Institute 2022 (Snow Days) Marketing strategy refers to a business' overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth. Session Video & Resources Additional bookstore education resources can be found at www.bookweb.org. Theme song by Constant Companion

Episode metadata supplied by the publisher feed · Published Jan 27, 2025

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Wi2022 Strategic Planning Series Part 2: Developing a Marketing Strategy

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