Wi2024: The New Marketing and Media Strategy

from BookED · host American Booksellers Association

The media landscape and consumer reading and listening habits have changed considerably in recent years. We have witnessed the growth of new and existing social media channels and many traditional media outlets have disappeared or reduced coverage and content. What are the most effective channels for bookstores to reach their customers, market to new customers, and engage with their community? This session will break this down, answer your questions, and provide some guiding principles to help you make the right choices for your store. Speakers Kassie King, The Novel Neighbor - Webster Groves, MO Cris Siqueira, Lions Tooth - Milwaukee, WI Kalli King, Rediscovered Books - Boise, ID Laura Trujillo, USA TODAY - Tysons, VA Files & Links Slide Deck Recorded February 12, 2024 at Winter Institute 2024 in Cincinnati, OH Additional bookstore education resources can be found at www.bookweb.org. Theme by Constant Companion

Episode metadata supplied by the publisher feed · Published Mar 12, 2024

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Wi2024: The New Marketing and Media Strategy

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