Wi2025: Education for Publishers: Collaborative Marketing Strategies for Publishers and Booksellers

from BookED · host American Booksellers Association

This session brings together booksellers and publishers to explore innovative ways to enhance marketing relationships and drive mutual success. Engage in open discussions about effective promotional strategies, marketing campaigns, and collaborative events. Share insights, brainstorm ideas, and develop actionable plans that leverage the strengths of both publishers and booksellers. This session is perfect for fostering stronger partnerships and creating impactful marketing initiatives that benefit both parties and engage readers more effectively. Recorded Februrary 25, 2025 at Winter Institute 2025 in Denver, CO Additional bookstore education resources can be found at www.bookweb.org. Theme song by Constant Companion

Episode metadata supplied by the publisher feed · Published May 14, 2025

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Wi2025: Education for Publishers: Collaborative Marketing Strategies for Publishers and Booksellers

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