Wi2026: Singles Night, Haunted Houses, and Adult Book Fairs: Rethinking Nontraditional Events in Bookstores

from BookED · host American Booksellers Association

From scary walk-throughs, to romantic mixers, to once-in-a-lifetime celebrations, nontraditional events are redefining how customers experience your space. This session dives into creative event concepts that go beyond the book launch, helping you reimagine your store as a dynamic venue for community connection, entertainment, and unexpected joy. Learn how to plan, market, and execute standout events that increase foot traffic, diversify revenue, and make your store the talk of the town — all while staying true to your brand and mission. Recorded February 26, 2026 at Winter Institute 2026 in Pittsburgh, PA. Additional bookstore education resources can be found at www.bookweb.org. Theme song by Constant Companion

Episode metadata supplied by the publisher feed · Published Mar 26, 2026

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Wi2026: Singles Night, Haunted Houses, and Adult Book Fairs: Rethinking Nontraditional Events in Bookstores

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