WickWick Publishes Tuula Pere’s The Healer Cat in 101 Languages and Expands Its Bilingual Catalog Toward 200 Editions

In this episode of Global Economic Press, Alex Brady delves into the innovative world of children's publishing with a spotlight on WickWick, a small yet ambitious publisher based in Helsinki. WickWick has achieved a remarkable milestone by publishing a single picture book, "The Healer Cat" by Dr. Tuula Pere, in 101 languages. The company is now expanding its bilingual catalog, pairing English with each of the other hundred languages. This groundbreaking approach is reshaping the landscape of children's literature, promoting global education and cultural exchange. WickWick's strategy involves translating and publishing its own catalog directly, utilizing a network of over 200 freelance translators, a process that took fifteen years to build. This method stands in contrast to the traditional industry model of selling foreign rights and relying on local publishers. WickWick's bilingual editions cater to immigrant and diaspora families, language learners, and international schools, with presentations at major book fairs like the Bologna Children's Book Fair and Frankfurt Book Fair. The publisher plans to have at least 200 bilingual editions in print by the end of 2026, including 100 English-paired and more than 50 Finnish-paired and Swedish-paired editions. The company's catalog includes over 80 original English-language titles by Tuula Pere, many of which have received prestigious awards. WickWick's commitment to human translation over machine translation underscores its dedication to quality and cultural authenticity. For more information about WickWick and its innovative publishing efforts, visit their website at https://wickwick.fi.