Widening the beauty net: how Guide Beauty reimagined the makeup kit, with Terri Bryant

On the day makeup artist Terri Bryant learned she had Parkinson's, she returned home and raided her makeup kit and her husband's toolbox. She quickly pinpointed what was lacking in the tools she’d been using for years: grip and stability. This sparked the creation of Guide Beauty, a brand dedicated to reimagining makeup artistry and proving it can be accessible to all, regardless of skill, ability, or disability.In today’s episode, we discuss: Adaptation and accommodation vs. authentic inclusion What Terri learned from launching a beauty brand in the middle of the pandemicWhy she decided to team up with the actress Selma Blair, Guide’s Chief Creative OfficerHow Guide Beauty is changing the narrative around accessible beauty toolsLoved this episode? Share it with a friend and drop us a 5-star review on Apple Podcasts or Spotify to spread the word! And be sure to check out our free newsletter where you'll find exclusive content. ---About Terri Bryant:Guide Beauty's founder Terri Bryant is a veteran in makeup artistry and education with over 25 years in the cosmetics industry. She’s worked behind the scenes as a celebrity makeup artist, in front of the camera as a presenter on QVC, QVC UK and HSN, and as an education executive, teaching makeup artistry for brands like Dior and Stila, and leading education departments for companies such as Smashbox and Josie Maran. Learn more about Guide Beauty: https://www.guidebeauty.comFollow Guide Beauty on IG: @guidebeautycosmetics Follow Guide Beauty on TIKTOK: @guidebeauty---Connect with Made for UsShow notes and transcripts: https://made-for-us.captivate.fm/ Newsletter: https://madeforuspodcast.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/company/madeforuspodcast Instagram: https://www.instagram.com/madeforuspodcast/