Widijastoro Nugroho - Keeping the Last Mile Cold

Slice Group CEO and Sidedoor host Jesse Bouman (@jessebouman) is joined by Fresh Factory’s co-founder and Chief Commercial Officer, Widi Nugroho. In a past life, they were colleagues at Mindshare, now they’re both tech entrepreneurs. Widi explains what Fresh Factory does and how they reached product market fit so quickly. He shares the story of getting into YCombinator and some lessons he learned during the accelerator. The episode finishes with a discussion about lessons for older professionals and first time entrepreneurs.  -- Fresh Factory: https://freshfactory.id/ Widi’s Linkedin: https://www.linkedin.com/in/widijastoro-nugroho-7b686b/ -- This episode is brought to you by Slice. Slice is a creator CRM that helps brands and agencies better manage their influencer relationships. Slice’s integrated platform simplifies reporting, payments, and relationships for sponsored brand content.  Visit www.Slice.id and use Promo code “Sidedoor” for 50% off your first three months.  – Show Notes: (3:47) - Intro to Widi & Fresh Factory (12:59) - Understanding Fresh Factory (34:57) - The YC Experience (50:10) - Advice for Older Professionals -- Past Episodes You Might Like: Nipun Mehra - Co-Founder & CEO Ula https://open.spotify.com/episode/0aSuZRySxMd94eLvZuKv0L?si=77b449f41e03438e Gita Sjahir - Co-Founder, R Fitness https://open.spotify.com/episode/1Xqawzir01MeiBvgbQ2WvB?si=f1502535caaa44bd Tiger Fang - Co-Founder & CEO, Kargo https://open.spotify.com/episode/6zZPNn8fNGaIGacMgC6FyL?si=150381acff02402d Jeth Soetoyo - Founder & CEO, Pintu https://open.spotify.com/episode/5C4C36dfqQS2TaAPvePg9G?si=c081c2e085474115