Wie bringe ich meine Positionierung zur Sprache?

What this episode covers

Wie erfindet sich eine eine renommierte Marke nach 50 Jahren neu? Wie verschafft sie sich Gehör im zunehmenden Wettbewerb? Antwort: Durch eine glasklare Positionierung und eine gemeinsame Story, die ins Herz geht und im Kopf bleibt. Petra Bekker erzählt im Gespräch mit Theo Eißler wie genau das gelang.

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Frequently Asked Questions

How long is this episode of Corporate Storytelling - Bär Tiger Wolf?

This episode is 28 minutes long.

When was this Corporate Storytelling - Bär Tiger Wolf episode published?

This episode was published on July 28, 2022.

What is this episode about?

Wie erfindet sich eine eine renommierte Marke nach 50 Jahren neu? Wie verschafft sie sich Gehör im zunehmenden Wettbewerb? Antwort: Durch eine glasklare Positionierung und eine gemeinsame Story, die ins Herz geht und im Kopf bleibt. Petra Bekker...

Can I download this Corporate Storytelling - Bär Tiger Wolf episode?

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