Wie die ZEIT Akademie den Markt für Weiterbildung erobert

from upskill Podcast - Weiterbildung, e-learning und digital HR im Mittelstand · host Andreas Bersch

Im Gespräch mit Rainer Esser (Geschäftsführer ZEIT Verlag) und Birthe Kretschmer (Geschäftsführerin der ZEIT Akademie) schauen wir auf die spannende Entwicklung, die das Projekt ZEIT Akademie genommen hat. Ursprünglich als Bildungsangebot für ZEIT Leser*Innen gestartet, wurde die ZEIT Akademie in den letzten Jahren zu einem B2B Weiterbildungsangebot ausgebaut. Mit hochwertigen und didaktisch fundierten Online-Kursen dringt die Tochter des ZEIT Verlages nun in die Personalabteilungen größerer Unternehmen ein. Wie passt sich dieses Angebot in die Strategie eines (ehemaligen) Printverlages ein? Welche Synergien gibt es zwischen den Marken und Produkten und wie will sich die ZEIT Akademie zukünftig aufstellen? Antworten im upskill Podcast mit Rainer Esser und Birthe Kretschmer.

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This episode was published on May 21, 2021.

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