Wie diese zwei Krankenversicherungen mit Content Hubs arbeiten

from Content Performance Podcast · host Fabian Jaeckert und Benjamin O'Daniel

Viele Unternehmen setzen auf informative Inhalte. Aber diese zwei Krankenversicherungen ziehen es durch – und zwar so richtig. Das Online-Magazin der AOK und das Online-Magazin der TK haben sehr viel SEO-Sichtbarkeit aufgebaut. Anhand der beiden Content Hubs diskutieren wir aktuelle und grundsätzliche Themen der SEO-Strategie. Welche Themen sollte ein Content Hub umfassen? Wie geht man mit angrenzenden Themen um? Wie verankert man solche Magazine in der Website-Struktur? Und welche konkreten Marketing- und Sales-Ziele kann man damit verbinden? Das und mehr in unserem Podcast &#x1F4C8 Mehr Charts und Analysen zur Episode &#x1F393 GEO Academy &#x1F44B Fabian auf LinkedIn &#x1F44B Benjamin auf LinkedIn

What this episode covers

Viele Unternehmen setzen auf informative Inhalte. Aber diese zwei Krankenversicherungen ziehen es durch – und zwar so richtig. Das Online-Magazin der AOK und das Online-Magazin der TK haben sehr viel SEO-Sichtbarkeit aufgebaut. Anhand der beiden Content Hubs diskutieren wir aktuelle und grundsätzliche Themen der SEO-Strategie. Welche Themen sollte ein Content Hub umfassen? Wie geht man mit angrenzenden Themen um? Wie verankert man solche Magazine in der Website-Struktur? Und welche konkreten Marketing- und Sales-Ziele kann man damit verbinden? Das und mehr in unserem Podcast &#x1F4C8 <a href="https://www.jaeckert-odaniel.com/wie-krankenversicherungen-mit-content-hubs-arbeiten/?utm_source=podcatcher&utm_medium=referral">Mehr Charts und Analysen zur Episode</a> &#x1F393 <a href="https://www.jaeckert-odaniel.com/seo-academy/?utm_source=podcatcher&utm_medium=referral">GEO Academy</a> &#x1F44B <a href="https://www.linkedin.com/in/fabianjaeckert/">Fabian auf LinkedIn</a> &#x1F44B <a href="https://www.linkedin.com/in/benjamin-o-daniel/">Benjamin auf LinkedIn</a>

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Wie diese zwei Krankenversicherungen mit Content Hubs arbeiten

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This episode is 32 minutes long.

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This episode was published on January 29, 2024.

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