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"Wie gewinnt man Abonnenten?" - ZEIT Online Chefredakteur Jochen Wegner

EPISODE · Nov 22, 2018 · 55 MIN

"Wie gewinnt man Abonnenten?" - ZEIT Online Chefredakteur Jochen Wegner

from OMR Media · host OMR & Pia Frey

Die Leserschaft ist loyal und überzeugt. Konsequenterweise hat die ZEIT im vergangenen Jahr ihr Digitalabo Z+ ausgerollt. Das neue Produkt ist auch das Hauptthema der 14. Folge von OMR Media mit Pia Frey und ZEIT Online Chefredakteur Joch Wegner. Er erzählt, wie das Abomodell funktioniert, wie es Club-Elemente mit Paid Content verbindet und was das Aboprodult der ZEIT mit Prinzessinnen und Schweden zu tun hat. Viel Spaß!

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"Wie gewinnt man Abonnenten?" - ZEIT Online Chefredakteur Jochen Wegner

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