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Wie ist Play-Doh entstanden? episode artwork

EPISODE · Feb 16, 2026 · 10 MIN

Wie ist Play-Doh entstanden?

from Marketing-GeschichteN

USA, in den 1950ern: Der Kutol Wall Cleaner steht kurz vor dem Aus. Mit dem Reinigungskit kann man easy den Ruß der Kohleöfen von den Tapeten entfernen. Das Problem: Es gibt nun bereits abwaschbare Vinyl-Tapeten und Zentralheizungen, die das Produkt obsolet machen. Auftritt Kay Zufall! Die Kindergärtnerin entdeckt das Potenzial der Masse und gibt es den Kindern, die sie betreut, zum spielen. Das ist der Anfang einer Erfolgsgeschichte, die mehr mit dem Zufall zu tun hat, als man heute vielleicht denkt. Wir gehen in dieser Folge der Frage nach: Wie ist Play-Doh entstanden? Jetzt reinhören! +++ Abonniert meinen neuen Newsletter "Podcast ohne Kohle" +++Hier gehts zu Substack (keine App oder Konto nötig)TV-Werbung: https://www.youtube.com/watch?v=_Mv0EfkLRDYDanke fürs Zuhören! 💞Folg' oder bewerte den Podcast im Player deiner Wahl.☕️ Zur Kaffeekasse🤳 Instagram: @marketinggeschichten✍️ Newsletter: Podcast ohne Kohle🗒️Blog: https://guterdinge.blog/💌 Kontakt: [email protected], Produktion, Schnitt und Recherche: Nadine von Piechowski Musik: Audiojungle  Hosted on Acast. See acast.com/privacy for more information.

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Wie ist Play-Doh entstanden?

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