EPISODE · Oct 1, 2021 · 33 MIN
Wie kommuniziere ich eine ambitionierte Strategie?
from Corporate Storytelling - Bär Tiger Wolf · host Bär Tiger Wolf
Warum setzt ein Vorstand auf Storytelling, der mit seinem Unternehmen gerade dabei ist, eine ganze Branche umzukrempeln? Der Vorstand der IKOR AG, Lars Ackermann erzählt, warum er die Strategiekommunikation persönlich in die Hand nimmt und woran Innovations- und Change-Kommunikation so häufig scheitert.
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