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Wie macht sich eine Marke einen Namen? episode artwork

EPISODE · Oct 4, 2021 · 43 MIN

Wie macht sich eine Marke einen Namen?

from Corporate Storytelling - Bär Tiger Wolf · host Bär Tiger Wolf

Achim Mey hat ein Unternehmen mit 100 Mitarbeitenden aufgebaut, das Storytelling gezielt nutzt: in der Markenpositionierung, im Recruiting und in der Werbung. Warum Corporate Storytelling nicht nur ein theoretisches Konzept für große Marken ist, sondern auch bei klein- und mittelständischen Unternehmen maßgeblich zur Erfolgsgeschichte werden kann.

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Wie macht sich eine Marke einen Namen?

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